New Normal - post COVID-19
On April 1, 2020, UNWTO called for solid international leadership and for tourism to be included as a priority in future recovery efforts. UNWTO also calls upon the sector and travelers to address this challenge with sound judgment and proportionate measures. We, AEN, have taken this to our heart and decided that we share how the ecotourism industry is coping with the situation and identify what we can do to survive through the challenges and enhance opportunities at the NEW NORMAL. Here are some trends we identified to better prepare for post COVID-19.
1.Less long-haul travel, more short-haul
Travel among Asia and Pacific will be more popular, businesses and destinations aiming for far-reaching places like Europe and US may alter priorities.
3. Less cheap flights
Physical distancing within flights may be in high demand, less people on board means the cost of the flights rises i.e. keeping the middle seat open like many European business-class flights.
5. More private, customized excursions to less crowded tourism sites
Ecotourism sites are much more private, very much often customized, and definitely less crowded so in the post-COVID, we will gain the momentum from the mainstream! Destinations should also start supporting less crowded excursions.
7. High-end hotels and boutique properties in particular, they can be positioned as safe getaways for wealthy visitors
The smaller properties with high quality standards in safety, sanitation, and comfort can be sold well in the niche market.
9. Reduction in MICE traffic
People avoid gathering at one place with a large number of people, at least in the short term. The hotels and convention centers that cater the needs of MICE needs to rethink of the revenue stream. More and more e-events will take place. That is a good thing for the earth emitting far-less CO2 derived from transportation and other energy-intensive activities.
11. Increase in business travel
On-line meetings are welcome, but face-to-face businesses still need to be done and may experience faster recovery than holiday travelers in the short and medium term.
13. Less banquets and large functions in hotels
Businesses that prioritize weddings, large events, etc. need to look for other opportunities for a while.
15. Strict health and safety protocols for guests and staff
Housekeeping department has been the back of the house, but now it becomes the front of the house indicating the safety of the business which people want to see, the businesses need to practice deep-clean and may use professionals’ advice to train the staff.
17. More takeaway and less eat-in:
Stand-alone restaurants in particular will continue to see difficulty as people would not feel comfortable sitting down with others having a meal. Help identify the locally-sourced and employed businesses to revitalize the local economy.
2.Preference for direct flights
People may avoid connecting flights. Short-haul direct flights may be more effective market targets.
4. Less group traffic, smaller groups/FIT
Like what ecotourism businesses have been practicing, people may prefer to take smaller-group trips over more reasonable mass-tourism packages to keep the physical distancing.
6. Medium to smaller sized hotels, which canexhibit good health and safety protocols in operations will be in demand
People will look for comfort and safety in less crowded situation means ecolodges and eco-resorts, community-based ecotourism accommodation facilities may be chosen over larger hotels.
8. More focused on wellness, yoga, authenticity, environmentally-friendly, nature-loving, well-being, spirituality
People are thinking more about themselves, families, nature, improving life-style that matter, etc. Going local to enjoy slow travels while their spirituality, wellbeing, and self-esteem are the aspects they care more.
10. Almost zero cruise travel
The cruise industry may be the last industry to recover as it is seen as the place to avoid. Island tourism economy dependent on the cruise industry needs take an action on alternative choices.
12. Increase of domestic tourism:
People will start looking into quick getaways when things start to come back to normal yet avoid heavy discounting rather focus on the value additions to regain what’s lost in during the pandemic period.
14. Flexible booking options
No one knows what may happen in the short-term future so even the last-minute cancellation may be accepted without any penalties to help spur the business.
16. Less buffet in hotels:
Serving individual sit-down meals rather than all-you-can-eat buffet will be more preferred to avoid contact with others. Note to stay away from disposable containers and wrapping but utilize re-usable options.
18. Mergers, acquisitions, and consolidation:
A number of businesses will not be able to survive though this pandemic that might make a drastic change in the tourism industry. We hope that local capitals stay in the area and the policy makers can help make it happen by implementing righteous actions.