EcoAction is a Chinese eco-tourism and educational travel company. Based on grounded conservation stories, we deliver a series of authentic, memorable and unique travel/volunteering activities which WELCOME, INVOLVE and INSPIRE travelers, especially young generation, ENGAGE and BENEFIT host community, so as to PROTECT and ENHANCE the local Environment and Culture.
UP CLOSE INTERVIEW
For Peng Luo, Ecotourism is the key philosophy of our business, not only a title to advertise. In way of authentic, memorable and unique nature and community based travel activities which welcome, involve and satisfy visitor, she aim to benefit locals, contribute to conservation, as well as boost environmental education. Real ecotourism is quite new in China compared to mass tourism, but it’s getting more and more attentions. This is the best age full of opportunities, but also worst age full of chanllenges in this new rising market, since it’s still chaotic. Marketing and differentiation are still the biggest challenge.
Since their cooperate with local nature reserves and scientists, as well as our long relationship, they design all the projects based on the grounded needs. When everything is based on real local life, it best promise the authentic experiences of the customers. She hope to engage more in Asian ecotourism business to learn more from neighbors both in theory and practise. Besides, it would be another distribution channel for our products. The most thing I hope from AEN is experiences sharing from the members.